In a very tough field, these three entrants shone.
Experience Chipping Norton is a not-for-profit community group set up to showcase the best of Chippy and show that despite what the media says, it’s a much-loved community hub, brimming with personality. Experience Chipping Norton has set up a social media platform, provided a range of support to local business such as trade meetings, mentorships and workshops, and developed a walking app showing the best of Chippy. It also led a social media campaign which has shown how much passion the local residents have for their high street, including the local beer-guzzling dog!
Helmsley was an entrant that impressed us with a social media campaign, getting local people and businesses to show their support by being pictured with a ‘Helmsley supports the Great British High Street Competition’ chalk board! Helmsley in Business is an organisation set up to help local businesses work together. Its achievements include: a range of unusual events that show the unique character of the town, even roping in some bikers to a ‘knit in public’ event; and work with the local and national media to boost the profile of the town and bring in tourists.
Colne has transformed its high street by bringing shuttered old arcades back into use as thriving, quirky businesses. It has also improved footfall in the town centre by introducing free parking across the town. Colne offers a fantastic variety of events throughout the year, attracting visitors from far and wide, ranging from the award-winning Rhythm and Blues Festival and cycling races, to exotic food festivals and specialist markets. The award-winning Colne in Bloom volunteers work tirelessly to both ornament and increase town pride. All this has resulted in vacancy rates falling from approximately 17% to 12%.
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