The high street is the life and soul of communities across England, Scotland, Wales and Northern Ireland, and is crucial in creating jobs, nurturing small businesses and driving local and regional economies.

Consumers are looking for a range of experiences on the high street, from shopping to leisure to health services; the most successful high streets offer a unique experience that people cannot get anywhere else.

The nation’s high streets face challenges; however, the government, Visa and other partners are committed to helping businesses and communities find ways to adapt and innovate, thus ensuring that our high streets continue to thrive both now and into the future. Click here to learn how the Great British High Street is supporting small businesses.

The GBHS Awards share leading examples of the ways high streets are succeeding in overcoming the challenges of a rapidly changing environment and will actively encourage the adoption of best practices across the nation.