The Nidderdale Chamber of Trade ( NCOT ) a voluntary organisation run by unpaid volunteers decided to enter Pateley Bridge High Street in the competition for the following reasons.
The NCOT decided to enter the Great British High Street Awards to showcase how Pateley Bridge High Street which is the capital of Nidderdale could be rejuvenated through leadership passion, the support of businesses and the community coming together. The competition run by the Ministry of Housing Communities and Local Government was a great opportunity for galvanising people's efforts towards making the High Street the centre of attention with the goal of winning the prestigious title of Best High Street.
By focusing on the High Street it provided an opportunity to showcase what products and services local businesses offered. People supported the High Street by going on social media encouraging others to do the same. Messages were posted on social media from the elderly, schools, churches and from people around the world. The competition gave people an opportunity to explain their connection to their local High Street and why they were proud of it. The High Street became the centre of attention as it should be acting as a hub for people to come together.
The process of entering the Great British High Street awards was straight-forward and the benefits of being part of the competition were noticeable from the start and created a legacy which continues. People engaged with shop and business owners about the competition at the same time spending money with them which helped the local economy. People engaged with the campaign on social media bringing together all sections of the community. Winning the competition brought national and local media coverage which brought visitors to see the award-winning High Street of Pateley Bridge.
The impact has been immense resulting in no empty shops on the High Street and buoyant trading. If a shop becomes available to buy or rent it is immediately taken as people want business premises on an award winning High Street. Someone who recently purchased a High Street shop at first could not get a mortgage. The lender who had turned them down agreed to their loan after they provided proof that Pateley Bridge had been successful in the Great British High Street Awards. Just over two years on from being awarded the title the legacy of the award is still benefiting the High Street and in turn helps the local economy.
My advice to anyone considering entering their High Street in the competition is to definitely go for it. The businesses and community will become closer resulting in benefits for all which will have long lasting benefits.
On the back of winning the Great British High Street Award, Pateley Bridge decided to enter the Yorkshire in Bloom competition for the first time after nearly twenty years. In 2018 Pateley Bridge were awarded the title Best Village in Yorkshire in the Yorkshire in Bloom competition.