Alton High Street holds many events to attract visitors and provide retail opportunities for local businesses. These include Proms in the Park, Jane Austen Regency Week, an annual classic car show, tea parties and an art trail. The people of Alton ensure their high street looks attractive through litter picks, an ecological planting scheme and festive lights. To minimise plastic use, volunteers reinstated a Victorian drinking water fountain. Electric car charging points have also been installed. The town centre has been designated as dementia-friendly and hosts a month-long walking festival, which caters for all ages and abilities. Alton also provides free digital training for local businesses.