Altrincham hosts many community activities and events throughout the year, including a Christmas Lantern Parade, an Easter Trail with a ‘yarn bombing’ art installation, the annual summer festival and a two-week literary festival, WordFest. The ‘Explore Altrincham’ walking and pub tours have helped enhance the cultural identity of the town, fostering a real sense of community. Landscaping, street furniture and planting contribute to an attractive ‘joined-up’ feel. ‘Enhanced/Pedestrian Prioritised Streets’ give priority to walkers and cyclists and improve the customer experience by reducing traffic speeds, improving air quality, creating a strong café culture and accessible public spaces. Local businesses are also participating in the ‘Refill’ campaign to install water refill points on every street, and actively use social media to boost local efforts.