Gloucester Road Business Improvement District (BID) has created initiatives to bring schools, businesses and charities together. School children decorate letter boxes to place in businesses around the high street, with every letter receiving a handwritten response from Santa. Restaurants participate in the World Food Passport initiative, offering a complimentary taster. A team of volunteers check the high street environment every morning to keep it clean, removing tagging and reporting fly tipping. E-bikes and eco shopper bags are sustainable initiatives promoted to local businesses and encouraged as best practice. Gloucester Road BID also uses social media to promote independent traders and unique events such as a Christmas Wreath Making Workshop.