Holywell High Street is the hub of the community and has a range of events throughout the year, including Holy-WELL BEING Day where local businesses and groups come together to promote a healthier Holywell. Holywell recognises that high streets need to offer more than retail, so businesses have expanded to offer initiatives such as a Memory Café for people living with dementia and a charity shop run by community members with learning disabilities. To modernise the high street and enable retailers to accept different payment methods, free payment card readers have been offered to all businesses in the town. The majority of Holywell businesses are sole traders and offer a friendly one-to-one service. The community launched a competition for the best business planters to boost the high street’s aesthetic. Beacon technology is also used to interact with visitors through an app.