Omagh Town Centre has a number of annual events to drive footfall on the streets, including an Easter Egg Hunt and a Santa Dash up the hill of the high street to compete for the Reindeer Cup. At the recent Omagh Food Festival, the council distributed free ‘Shop Local Omagh’ jute bags to encourage reduced use of plastic on the high street. As a tourism initiative, the council provides Discount Voucher Booklets to tourists encouraging them to explore the town centre, so raising awareness of the unique local businesses. The council also runs programmes in Digital Support and Website Development to improve the digital, e-commerce and social media presence of local businesses.
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