Poole Business Improvement District employs Welcome Ambassadors to be available every day to provide information to visitors and shoppers, so improving the high street customer experience. Many of the businesses in Poole work together to provide training for others. Free customer insight training and social media workshops have been provided to all retailers. The local shopping centre is energy-conscious and hosts its EcoHub where members of the public can learn about sustainable living. It even has beehives in its rooftop garden producing honey to be sold in aid of a local charity. Poole is improving communications throughout the high street through social media, launching an app and providing wi-fi.