Richmond has a number of inspiring trading initiatives, including Love Being Local, Richmond Town Ticket and the October Loyalty Promotion, to provide interest and incentives for residents and visitors to shop locally. Events also help to drive footfall, such as the Walking and Books Festival, GeorgeFest, which celebrates Richmond’s Georgian history, and vintage markets. Richmond is improving the high street environment through the introduction of more flower baskets and areas planted with fruit and herbs, to be enjoyed by the public. Support for local wildlife is also prioritised, with bee-friendly planting, an insect hotel and the installation of bat boxes. Many local businesses are online thanks to the Richmond website and community social media channels.