The St Albans community puts on a range of events to bring local people together. Residents have really embraced local initiatives such as the St Albans Film Festival and Sustainable St Albans Week, which has expanded from a niche movement to reaching over 10,000 people. In addition, major businesses in St Albans offer free hotdesking and networking opportunities to encourage start-ups and innovation. St Albans also aims to boost the community by launching schemes such as the St Albans Gift Card to encourage people to shop locally. St Albans will also take part in the national innovation Try Before You Buy electric car scheme in 2019.