Swansea High Street takes visitors right into the heart of the city. Swansea High street is taking major steps forward to regenerate and future proof the high street for years to come. Following a £25 million investment Swansea’s Urban Village will expand the high street with new shops, businesses and homes. As part of the Urban Village, Swansea Tech provides space for 20 digital startups and employs over 300 people. Plans are also in place to build two new student blocks to house more than 1,300 students. The weekly car boot sale along with the theatre, and gallery attract a wide range of people to the high street. Great customer service is a hallmark of the high street with four businesses achieving Swansea BID’s Extra Mile award.