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Broughshane Street & Ballymoney Street


Broughshane Street and Ballymoney Street, Ballymena

Ballymena is a welcoming, innovative and modern town with a healthy mix of independent businesses. To increase footfall, Ballymena is refreshing its brand using radio, social media and billboard adverts. High street initiatives include working with local artists to produce murals throughout the town, the Ballymena Bear scheme, which has planted three bears around the town, and the annual traders Discount Day which offers customers late night shopping and the opportunity to grab a bargain. Initiatives such as the Harmony Hub, a year round performance space, Midtown Sounds, which allows artists to perform in quirky venues, and Pop-Up Pipers, where pipers ‘pop up’ on the top of town centre buildings to entertain shoppers, ensure the town is entertained throughout the year.

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