‘Keep Daventry Weird!’ The motto of this English town is a love letter to the independent retailers, festivals and events it’s committed to expanding. And the ‘Daventry Retail Forum’ (an alliance of businesses) is keen to spread the word. Building a sense of community pride is at the heart of the initiatives. Highlighting local attractions, including stately homes and award-winning country parks, showcases Daventry as a green centre of Britain. It’s also rapidly becoming a festival town, in the last two years, Daventry has hosted a Food Festival, Motorcycle Festival, Women’s Cycle Tour, two treasure hunts, a St George’s Day Parade and much more.
Community programmes driven by retailers include a homeless support program, a free refill water scheme, and a ‘ ‘Nappies & Natter’ initiative. Hanging floral baskets, upgraded shop fronts, electric car charging points and a huge cycle path network only add to the retail experience. And the investment continues with a new £12.3 million town centre cinema complex now underway.