The scenic seaside town of Gourock has enjoyed a huge investment that has transformed the high street, and enhanced the environment. Following this, a regeneration forum was created to keep improving Gourock. Events have included, the annual Gourock Garden Party, WW1 100 year commemorations and Gourock Highland Games. The recently refurbished Gourock outdoor swimming pool (one of the largest in the UK) also draws in visitors. The old Town Hall has also been refurbished and the local Heritage Group runs an exhibition and events space there.
A digital revolution is also underway. A rebranding initiative has been completed with the strap line, 'The view is just the Beginning' and will be folded into social media engagement.
Environmentally, the council and local volunteers have tackled litter on local beaches – a key message to visitors being, 'we care'. Future plans include increasing the number of street cafes and capitalizing on wide footways.