Llanelli is a town centre that has undergone a lot of change over the last three years. A full list of events for all ages and innovative marketing techniques have revitalised the high street, bringing more people to the town. Events include a series of super hero, dinosaur, circus skills, princess and pirate themed children days and Llanelli’s first food and drink festival (which brought over 2,500 people into the city centre). Such events including the Great Llanelli Get Together and the 80s festival have been embraced by the community and received glowing feedback. The use of social media to document and promote such initiatives has proved to be incredibly successful, Llanelli’s Dinosaur Day video received over 65,000 views on social channels.